Budweiser is an iconic brand, and iconic brands are cultural innovators.  Cultural innovators leapfrog the conventions of their categories to champion new ideologies that are meaningful to consumers.  Being an American icon, we are making this the most American Summer ever by rebranding our package to ‘America.’  This summer, we are putting ‘America’ in the hands of our consumers.  We are also donating a portion of proceeds to Veteran organizations and organizations that help the families of our service members. Proud to serve those who serve, #ThisBudsForYou.

SOCIAL MEDIA STRATEGY

At Absolut Elyx we launched a mission to transform the spirits industry by boldly integrating philanthropy into the business model.  Elyx being a luxury vodka, and water being essential to the integrity of any vodka, Elyx decided to toast to the greatest luxury of all, clean drinking water.  Absolut Elyx partners with Water For People in a 5-year mission to bring access to safe water to over 100,000 people worldwide, #DrinkWithIntegrity

MARKETING AND SALES STRATEGY

Soma is on a mission to improve the way everyone drinks water via sustainable, plant-based filters and beautiful designed products.  Every time you buy a Soma filter, they donate to a water project. These contributions go directly to sustainable, community-owned water projects in local and developing countries.

BRAND STRATEGY

Cyc Fitness is an indoor spinning studio that offers a series of beat-based rides that activate the whole body, the whole time.  Cyc believes in the athlete in everyone which is why in January 2016, Cyc launched Calories for Cause, a partnership with the Challenged Athletes Foundation whose mission to provide opportunities and support to people with physical challenges.