Brand Strategy
Property of CYC FITNESS
Cyc Fitness is an indoor spinning studio that offers a series of exhilarating, beat-based rides that activate the whole body, the whole time. No matter your size, no matter your experience, no matter your strength; Cyc believes in the athlete in everyone. In 2016, Cyc launched Calories for Cause in partnership with the Challenged Athletes Foundation whose mission is to provide opportunities and support to people with physical challenges, so they can pursue active lifestyles and be athletes.
Reference: https://cycfitness.com/